The Pig Business Blog


Freedom Foods Label

Posted on January 7, 2010 by Mike

Recently we received an email from an individual very concerned about animal welfare.  She took issue with the RSPCA Freedom Foods label as guaranteeing good welfare for pigs, a label we promote on both our film and website.

Freedom Foods Logo

Here is our response from Tracy Worcester:

“I promote Freedom Foods because they are higher welfare than pork with no welfare label from the UK and much better than unlabelled food coming in from the continent.  I always emphasize that best is outdoor reared or organic. Plus I end the film by saying shop at your farmers market or local butcher.

I want the perfect welfare but if you had spent the last two days at the Oxford Farming Conference you would realize how much more terrifying the pig ‘industry’ is. The government think they are angels promoting country of origin labels and yet the CEO of Kerry Foods says he will not be labelling his pork as people want cheap meat which means sourced from many countries ….. too many to be able to put on the label!”

The Freedom Foods label is the only UK farm assurance scheme to focus solely on improving the welfare of farm animals reared for food. It abides by good standards and is a label we support.

I saw a quote yesterday which sums it up quite nicely:

‘Don’t let the perfect be the enemy of the good’

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